Project Overview
During my internship at Bruce Technologies, I was responsible for redesigning and building the product’s landing page using Framer. The goal was to evolve the marketing site from a static, text-heavy layout into a high-conversion, visually interactive experience that instantly communicates value and supports early user acquisition.
Problem: While the original landing page successfully introduced Bruce’s concept, it didn’t visually communicate the product’s unique value or evolving brand identity. There was an opportunity to transform the experience into one that felt more modern, intuitive, and aligned with Bruce’s mission of making content creation effortless.
Role: I led the full redesign and implementation of the new landing page. This included establishing a stronger visual hierarchy and incorporating motion-based storytelling. I used Framer to design and ship the site, adding subtle scroll-triggered animations and gradients to elevate the visual experience and communicate Bruce’s workflow clearly.
Learnings: This project helped me understand how to merge visual storytelling with marketing strategy. I gained experience designing within Framer, applying motion design principles, and building a responsive site that directly supports product growth goals.
Skills: UX/UI Design, Interaction Design, Visual Design, Responsive Web Design, Framer, Design Systems, Scroll Animation, Marketing Strategy
Before the Redesign
New Landing Page in Motion
